Guizhou initiates e-commerce sales campaign

Southwest China's Guizhou province launched its annual e-commerce sales campaign on Nov 6 with the goal of further stimulating online shopping potential and setting up local matrices of e-commerce operators and brands.

The campaign will run until the end of January next year. Commercial systems at the provincial, municipal and county levels have been urged to organize a variety of online sales activities and mobilize major e-commerce platforms such as Taobao, JD and Douyin, as well as demonstration livestream teams.

E-commerce will be combined with the nighttime economy, time-honored brands, New Year shopping festivals, and local ecological dishes to promote special consumer goods brands and offer optimized shopping experiences for online buyers.