International Alcoholic Expo bolsters Guizhou liquor industry

The China (Guiyang) International Liquor Expo City in Guiyang, Guizhou province, has achieved significant milestones since opening on Sept 9. 

Over 60 liquor companies and related businesses have set up operations, with 10 enterprises already open for business. Guizhou's supply chain center has partnered with seven companies from major cities such as Beijing, Tianjin, and Shanghai, enhancing the reach and impact of its liquor brands. 

As Guizhou's first major platform for sauce-flavored liquor distribution, the expo city integrates upstream and downstream resources within the industry to create a comprehensive resource hub. It is building a nationwide network of chain operations and exploring cross-industry collaborations to expand market opportunities. 

The 300,000-square-meter facility features commercial support, liquor industry support, famous liquor experience, liquor commerce experience, and liquor-tourism integration demonstration zones. 

One key objective of the Expo City is to assist small and medium-sized Guizhou liquor enterprises in building their brands and expanding their market channels. To increase the chain rate of Guizhou's liquor industry, the city is enhancing the supply chain platforms and establishing a nationwide chain network. 

During its opening, the expo city hosted a series of art exhibitions and events, such as poetry competitions and traditional Chinese costume garden parties, integrating liquor culture into tourism.

The expo city also launched a Guizhou specialty liquor culture experience tour route. This route incorporates activities related to liquor culture, such as ethnic embroidery, poetry competitions, and traditional Chinese costume events, giving consumers opportunities to appreciate the cultural heritage behind the liquor.

The expo city will continue to enrich its offerings, including liquor brand display and trade, liquor culture exhibitions, liquor cultural and creative customization, and leisure consumption to promote the integration of liquor with culture and tourism.