Guizhou launches time-honored brands carnival

Guizhou province hosted Time-Honored Brands Carnival, also known as the 15-Minute Convenience Living Service Season, in Guiyang, from Dec 19 to 21.

The event aimed to create a comprehensive consumer experience through government guidance, market operations, and platform empowerment.

The opening ceremony unveiled the 2026 Colorful Guizhou Happy Shopping Main Event Plan, introduced the Guizhou Time-Honored Brands Specialty Product Directory, and launched the 2026 New Year's Eve Dinner Reservation Platform. A brand cooperation signing ceremony was also held.

The main venue offered a range of activities, including creative fairs, food tastings, craft demonstrations, live music, and interactive experiences like check-ins and quizzes with prizes. Visitors who reached designated on-site spending thresholds were eligible to enter a prize lottery.

The event integrated online and offline experiences, providing an immersive consumer journey. The platform featured online sections such as the "Time-Honored Brands New Year Goods Zone" and the "15-Minute Convenience Service Zone", as well as a digital version of the "Guizhou Time-Honored Brands Specialty Product Directory".

Sub-venues were set up in local communities and supermarkets to create a festive shopping atmosphere.